Annual inventory of oral cleaning and care products industry in 2018

According to statistics, in the first 11 months of 2018, the product sales revenue of 52 toothpaste manufacturers above the designated size reached 20.49 billion yuan, up 7.34 percent year-on-year. The total profit reached 3.75 billion yuan, up 22.98% year-on-year. Profit margin was 18.3 percent, up 14.52 percent year-on-year. In addition, the sales revenue of toothpaste products in China in the first 11 months of 2018 should be about 22.54 billion yuan, and it is expected to be about 24.1 billion yuan for the whole year. From the data of the previous 11 months, the profit growth of toothpaste products this year is obviously higher than the growth of sales revenue.

  This paper will take stock of the major events in China's oral cleaning and care products industry in 2018 from the three aspects of market dynamics, technology update and industry activities.

  Market: imported toothbrush hard to brush "prescription" toothpaste caused controversy

  In March 2018, the "March 15" evening party of CCTV revealed that more than 60% of toothbrushes from Japan and South Korea did not meet the national standards. A large number of imported toothbrushes have sharp corners and burrs on the top of the toothbrush filament, which is prone to damage oral soft tissue and does not meet China's standards for toothbrushes.

  The expert reminds the distributors of entrance commodity and broad consumer, the quality that does not think entrance commodity blindly and standard prep above certainly home. Children's oral structure is different from that of adults, children should pay attention to the following points when choosing a toothbrush: first, choose a regular manufacturer, improve after-sales service and meet the national standard gb30002-2013 children's toothbrush; Two is to choose the size of the child's mouth, easy to grasp the toothbrush, in order to achieve thorough cleaning purposes; Three is to choose a soft bristle toothbrush, in case of injury to the child's mouth; Four is to avoid the choice of accessories or parts too many children toothbrush products.

  In October 2018, social media was buzzing over whether it was safe to add tranexamic acid to toothpaste. In this regard, China association of oral cleaning care products industry in the survey of relevant standards and regulations at home and abroad and contact experts and scholars to study and verify the basis, after consulting the state food and drug administration, issued a timely "on the toothpaste products added tranexamic acid ingredients related to the situation". Rong wensheng, deputy secretary-general of the China dental foundation and a professor at Peking University school of stomatology, said there was no research on how much tranexamic acid the body can absorb from toothpaste or whether the acid could cause harm. 'as it stands, the toothpaste containing tranexamic acid did, to some extent, reduce gum disease and achieve the advertised effect.'

  Technology: academic research determines the progress of theoretical projects

  In April 2018, the second international symposium on oral care was held in yantai, shandong province. This symposium selected and included 71 academic papers collected from 2017 to 2018, covering the mechanism discussion, practical application, detection method research and other aspects of oral cleaning care products and related raw materials. At the same time, China oral health science alliance was officially established. The collection and commendation of the paper not only meet the requirements of the industry to vigorously promote scientific and technological innovation and creation, but also encourage the industry staff to play a better role in their posts, strive to create new products, new processes, new technologies, and contribute to the construction of first-class enterprises and first-class industries. The formal establishment of the alliance, will actively carry out oral health related science popularization work, continue to provide high-quality products for the market, meet the diversified needs of national oral health, prevent and reduce the occurrence of national oral health diseases, for the national popular science oral health knowledge is of great significance.

  On August 14, 2018, the toothpaste sub-standard committee held a working meeting on the project "the correlation between abrasion value roughness and RDA value of toothpaste" in nanjiao hotel, Shanghai. The meeting introduced the purpose and significance of the establishment of the friction value project, the preliminary research results of the friction value project, the experimental scheme of the establishment of the safety upper limit of the friction value, and the specific division of the later work. After that, all the participants had a serious discussion, determined the test process, and implemented the specific division of labor. For decades, China has been using the carrying glass method to determine the friction value of toothpaste products. Although this method is simple and practical, there are still obvious differences between it and developed countries in scientific and advanced nature, and it is also a problem often questioned by consumers. The completion of this project not only solves the scientific problem of friction value, but also converts the year-on-year parameters by referring to the most advanced profilometer method in the world, so as to fundamentally solve the advanced problem. It is a milestone event in the technological progress of the industry.

  Industry: public welfare activities to help improve science standards and regulations

  In September 2018, the 30th "" national teeth day" "health science popularization and donation activity was launched across the country. In order to better implement the requirements of "love teeth day" activity and further popularize oral health knowledge, China association of oral hygiene care products industry organized oral health alliance enterprises to hold a large-scale public welfare donation activity in yongji city, Shanxi Province. Public donation activities mainly include oral health care knowledge lecture, oral health care knowledge questionnaire survey of primary and secondary school students, free diagnosis of oral diseases, oral care product experience and donation, etc. Public welfare activities are held to help enterprises further understand the oral health status of Chinese residents, so as to make targeted toothpaste products.

  Since 2018, the China association of oral hygiene and care products industry has held two meetings of the science and technology committee and the meeting of the national oral standards committee. 6 national standards and 7 industry standards were discussed and reported. Three national standards, eight industry standards and two group standards have been reported and released. The two national standards and five industry standards to be submitted for approval in 2019 are discussed and approved. Including the analysis of five kinds of ammonium chloride type of antibacterial agent in toothpaste methods high performance liquid chromatography (HPLC) method, the determination of metronidazole and norfloxacin in toothpaste high-performance liquid chromatography (HPLC), high performance liquid chromatography (HPLC) for determination of the disabled bleach in the toothpaste act the toothpaste in the limit of using high performance liquid chromatography (HPLC) method for determination of the preservatives, such as the four national standards. The perfection of these standards and regulations will further promote the stable development of China's oral cleaning care products industry, and at the same time, it will also be conducive to the improvement of product quality and standardized management of oral cleaning products market.